Stronger Plants, Stronger Science, and Stronger Communication
Written by Matt DiLeo Among plant geneticists, breeders are always held up as the pragmatic experts who know what matters in the Real World. But not all fields perceive breeders this way… Sustainable agriculture was a popular session topic at the tri-societies joint meeting in San Antonio. More specifically, many speakers took pleasure (rightly so) in…
Written by Matt DiLeo I just went to the new “What’s Cooking, Uncle Sam?” exhibit at the National Archives. It tells the history of the government’s role in U.S. food and agriculture – a story of market protectionism, social engineering and the regulated tension between the aspirations of business and the demands of the people…
Written by Matt DiLeo It’s 3 am local time and I’m wide awake, fixated on the challenge of brand differentiation in ketchup… I recently spoke with one of the ketchup tomato breeders I know. Among other topics, he lamented the consumer’s irrational fixation on price. He pointed out that most of us won’t hesitate to…