Hi there folks, Frank N. Foode™ here. I’ve been hanging out in Chicago for the Biotechnology Industry Organization International Convention. I remember last year: the farmers, scientists, and businesspeople I met, and the stuff I learned. And as soon as Karl joins me at McCormick Place tomorrow, I can get some more good pictures. I will be going to a lot of panel discussions, and Biofortified’s own Dr. Pam Ronald and Karl Haro von Mogel will each be participating in one of them. Cool!
I will also be available for photo ops, too, so to make it easy for you to find me, here’s where I will be on Wednesday the 5th:
Session Track: Food and Agriculture, Breakout SessionsSession Location: Room N426CSession Date: Wednesday May 5, 2010Session Time: 10:00 AM – 11:30 AMSession Speaker: Alexander Grobman, PhD – Chair | Company:Peru Biotec [and other speakers]Summary: The Cartagena Protocol of Biosafety, approved in February 2000, was implemented in September 2003. The Protocol applies to the transboundary movement, transit, handling and use of all living modified…
BIO will host a special media luncheon on Wednesday, May 5, 2010 featuring Dr. Channapatna S. Prakash, professor of plant molecular genetics at Tuskegee University, who will moderate a discussion on “When Politics Impedes Progress to Combat Hunger.”
Luncheon speakers are scheduled to include:
- Pam Ronald, Professor of Plant Pathology and Chair of the Plant Genomics Program at the University of California, Davis, and author of the book, Tomorrow’s Table
- Michael Specter, New Yorker staff writer and author of Denialism: How Irrational Thinking Hinders Scientific Progress, Harms the Planet, and Threatens Our Lives.
- Margaret Zeigler, deputy director of the Congressional Hunger Center.
Session Track: Food and Agriculture, Breakout SessionsSession Location: Room N426CSession Date: Wednesday May 5, 2010Session Time: 2:00 PM – 3:30 PMSession Speaker: Sally Squires – Chair [and other speakers]Summary: The panel will address the connection between public perception of technologies, such as agricultural biotechnology, and their adoption. The speakers will address the political hurdles, which often…
Session Track: Food and Agriculture, Breakout SessionsSession Location: Room N426CSession Date: Wednesday May 5, 2010Session Time: 4:00 PM – 5:30 PMSession Speaker: Thomas Redick, Esq – Chair | Company:Global Environmental Ethics Counsel [and other speakers]Summary: The benefits of biotech crops for sustainable supplies of food, feed, fuel and fiber must hurdle standard setting and laws that deny the sustainability of biotech crops. While legal WTO victories…
Think & DrinkSocial Media—Master or Slave?
Organized by: Brodeur Partners
The explosive growth of social media is reinventing the way companies communicate with consumers, lawmakers, investors and the broader public. Organizations that don’t master this changing communications landscape will find themselves left behind. The challenge if social media is that when everyone has a platform to speak his mind, anti-biotech naysayers can reach an even greater audience with fewer moderating forces to counter misinformation. How individual companies, nonprofit organizations and the industry as a whole respond to this moment will have reverberations for decades to come. Come hear from biotech companies engaging in social media and learn about new tools to improve the public perception of biotechnology.