Jimmy Kimmel gives GMOs the Gluten treatment

Jimmy Kimmel jumped into the discussion of the “Gluten-free” trend, showing that many people who avoided wheat gluten did not understand what it was or why they were avoiding it. Now, Jimmy Kimmel has done the same thing with GMOs. He sent a film crew to a farmer’s market to find out if people avoided GMOs, why, and what “GMO” stood for. This is the hilarious result.

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Karl Haro von Mogel serves as BFI’s Director of Science and Media and as Co-Executive Editor of the Biofortified Blog. He has a PhD in Plant Breeding and Plant Genetics from UW-Madison with a minor in Life Sciences Communication. He is a Postdoctoral Scholar at UC Riverside and works on Citrus genetics.


  1. Nice one Karl, I’ll be forwarding this to friends and family. Apparently I should consider late night tv. Kimmel’s last remark was prophesy. Almost as funny as the video.

  2. For those who are too intelligent and/or not patient enough to read the comments. Please scroll down until you see a comment by Asmaa Binguu.

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