Norman Borlaug Ringtone


It has been almost a month since we released the Play it Hard music video with Nobel laureate Dr. Norman Borlaug, and the video has received over 9,000 views (when you count CIMMYT’s channel as well as ours)!

We’re really pleased to hear that people enjoy the video, and we hope that it draws attention to the series of articles and interviews that we will be publishing on the Biofortified Blog throughout the coming year.

Now you can get Norman Borlaug on your cell phone! We have produced a ringtone based on the music video, to remind you whenever you get a call (or a call from your boss, spouse, or department chair) to Play it Hard! The Ringtone is available in two formats, Ogg Vorbis and mp3.


If you want a ringtone but need a different format, let us know and we’ll see what we can do.