Norman Borlaug Ringtone

Borlaug-Ringtone-fullIt has been almost a month since we released the Play it Hard music video with Nobel laureate Dr. Norman Borlaug, and the video has received over 9,000 views (when you count CIMMYT’s channel as well as ours)! We’re really pleased to hear that people enjoy the video, and we hope that it draws attention to the series of articles and interviews that we will be publishing on the Biofortified Blog throughout the coming year.
Now you can get Norman Borlaug on your cell phone! We have produced a ringtone based on the music video, to remind you whenever you get a call (or a call from your boss, spouse, or department chair) to Play it Hard! The Ringtone is available in two formats, Ogg Vorbis and mp3.

Play-it-Hard-ringtone.ogg
Play-it-Hard-ringtone.mp3
If you want a ringtone but need a different format, let us know and we’ll see what we can do.
Enjoy! Read more in the Borlaug Year series below.

The Borlaug Year

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Written by Karl Haro von Mogel

Karl Haro von Mogel serves as BFI’s Director of Science and Media and as Co-Executive Editor of the Biofortified Blog. He has a PhD in Plant Breeding and Plant Genetics from UW-Madison with a minor in Life Sciences Communication. He is a Postdoctoral Scholar at UC Riverside and works on Citrus genetics.